Insights for in-app publishers

Audiomack unlocked ~10% incremental revenue on placements standard formats couldn’t serve with the Nimbus Dynamic Unit.

Open-source server-side demand, activated without another SDK — and without the structural baggage that usually comes with it.

Infinitely customizable to your app’s look and UX, the Dynamic Unit accepts programmatic demand in multiple formats — a native feel without trading away fill.

A one-star review can cost more than the ad earned. How Nimbus approaches ad quality: creative validation, surgical blocking, and revenue-aware decisions.

In-app bidding gave publishers a better auction. It also handed pricing leverage to the buy side in ways that are easy to miss.

The Moloco SDK is now available across the Nimbus publisher base — direct, performance-driven demand with fewer layers between buyers and publishers.

Tumblr Drives Significant Monetization Gains After Migrating to Nimbus Full-Stack Mediation

Through Nimbus Mediation, Amazon Publisher Services’ TAM joins your unified auction — consistently among Nimbus’ highest-performing demand sources.

Nimbus integrates with Meta Audience Network to bring premium advertisers into the auction — scalable, high-quality demand publishers can activate today.

Google Partner Bidding is live on Nimbus, putting one of the world’s largest pools of advertiser demand into the unified auction for every publisher.

Nimbus+ bundles premium demand into one consolidated setup — one contract, one billing process, and more competition for your inventory.

Weatherbug attributes a 17% eCPM lift to adding Nimbus — on top of two existing headers, with less latency and less SDK overhead for a three-person team.

We partnered with AWS to tell the story about how we grew from memories to monetization.

What counts as a “bad ad,” how one slips through the auction, and the blocking tools Nimbus gives publishers to keep unwanted creative out of their apps.

Nimbus was built with GDPR and CCPA already in sight — no retrofitting. What that means for user privacy and for a publisher’s first-party data.

What a unified auction is, how simultaneous bidding raises competition for every impression, and why on Nimbus the highest bid wins, no matter the source.

What render rate measures, why a won auction that never renders is money left on the table, and how to keep more of your impressions billable.

What an impression discrepancy is, how to calculate one, and why gaps above the 10% industry standard deserve a closer look.